Generation Z and their perception towards the working environment: Analyzed in times of Covid-19

By Eric Anders

Intermediate Diploma Thesis from the year 2021 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,7, language: English, abstract: What are best practices for companies to approach Generation Z? The Generation Z is going to dictate the job market in the future. However, research on it is still occasional, especially in times of Covid-19. Consequently, best practices are lacking on how to approach the cohort. This work-project addresses the research gap by carrying out a cross-sectional study with the help of a questionnaire. The research revealed that Gen Z'ers are characterized by being digital-natives, who have diverse perceptions of the working environment. They are affected by events like Covid-19 which impaired their mental health, among other things. Based on these insights, practices to approach the cohort were designed.

• Format: Paperback
• Language: English
• ISBN: 3346424995
• ISBN13: 9783346424990
• Release Date: September 2021
• Publisher: Grin Verlag
• Length: 38 Pages
• Weight: 0.14 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"