Generation Z: A Century in the Making

By Corey Seemiller and Meghan Grace

Book Overview

Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

• Format: Hardcover
• Language: English
• ISBN: 1138337315
• ISBN13: 9781138337312
• Release Date: November 2018
• Publisher: Routledge
• Length: 322 Pages
• Weight: 1.44 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"