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Generation Alpha in Beta: Reframing Marketing to Kids
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Generation Zalpha: Connecting with the Next Mic... 9401463794 Book Cover

Generation Zalpha: Connecting with the Next Mic...

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Edition Description

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were...

Edition Details
Format:Paperback
Language:English
ISBN:9401463794
Format: Paperback
Condition:
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25.95
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List Price: $37.50
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