General Aviation Marketing and Management

By Alexander T. Wells, Bruce D. Chadbourne, Rita D. Sommers-Flanagan, et al.

An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.

• Format: Hardcover
• Language: English
• ISBN: 0894648845
• ISBN13: 9780894648847
• Release Date: January 1994
• Publisher: Krieger Pub Co
• Length: 336 Pages
• Weight: 2.80 lbs.
• Dimensions: 11.5" x 9.0" x 1.0"

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A meticulously detailed and strongly recommended study

Now in an fully updated and expanded second edition, General Aviation Marketing And Management by Alexander T. Wells (Adjunct Professor of Aviation Business Administration at Embry-Riddle Aeronautical University) and Bruce D. Chadbourne (Professor in the College of Business, Embry-Riddle Aeronautical University) is a truly comprehensive survey of the general aviation air transportation system and its impact upon the American consumer oriented economy. Focusing on the late 1970s through the present day, notable laws such as the General Aviation Revitalization Act of 1994, management processes as applied to aircraft and much more, General Aviation Marketing And Management is seminal, inherently fascinating, meticulously detailed, and strongly recommended study which is enhanced throughout with extensive research, tables, and black-and-white photography.

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