Gendernomics is the application of economic principles to the sexual market place concept, which seeks to explore how human mating is affected by economics. It explores such ideas as how does supply and demand, marketing and value theory affect the decisions of human mating. Did you ever wonder why some men appear to have to beat women off with a stick, while other men could not get female attention if they were covered in $100 bills? Gendernomics attempts to answer this using easy to grasp economic theory to explain why some people are highly desired partners and others cannot get a date no matter what they do.
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