Gender Advertisements

by Erving Goffman

Book Overview

'displays are part of what we think of as "expressive behavior' " This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0060906332
• ISBN13: 9780060906337
• Release Date: January 1979
• Publisher: Harper & Row, Publishers
• Length: 84 Pages
• Weight: 0.75 lbs.

Customer Reviews

Classic on How to "read" images and ads

OK, this book can be hard to find. But it is THE essential source at the foundation of how to interpret visual images, especially as they depict gender roles. It takes a lot of studying to learn to "see" -- to see the patterns of symbolism in ads, for example. Recent books tend to rush this process or to be satisfied with only the most obvious, superficial layer of symbolism. I recommend taking the time to see more perceptively -- and Goffman is a great place to start.