Gender & Utopia in Advertising: A Critical Reader

By Luigi Manca

This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.

• Format: Paperback
• Language: English
• ISBN: 0815681194
• ISBN13: 9780815681199
• Release Date: January 1995
• Publisher: Syracuse Univ Pr
• Length: 168 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.3" x 0.8" x 6.5"