Gastronomy, Tourism and the Media

by Gary Best, Warwick Frost, Jennifer Laing

Book Overview

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

• Format: Paperback
• Language: English
• ISBN: 1845415736
• ISBN13: 9781845415730
• Release Date: July 2016
• Publisher: Channel View Publications
• Length: 264 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"