Gastronomy as a Marketing Tool

By Angelique Verheijen

Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844395776
• ISBN13: 9783844395778
• Release Date: June 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 84 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"