Gamify: How Gamification Motivates People to Do Extraordinary Things

By Brian Burke

Book Overview

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage.

• Format: Hardcover
• Language: English
• ISBN: 1937134857
• ISBN13: 9781937134853
• Release Date: May 2014
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.8" x 5.8" x 8.6"