Here is a self-help book. It's designed to feel like Julie, our "crazy old horse lady" therapist, is talking directly to the reader, with all her quirks and wisdom shining through. The focus is on using the metaphor of horses and horsemanship to explore common self-help themes. The tone throughout is to be conversational, quirky, and encouraging, with anecdotes and personal stories woven throughout. I've tried to capture the "stream of consciousness" feel by using sentence fragments, asides, and a rambling, informal style.
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