Gale Business Insights Handbooks of Global Markting

By Gale Cengage Learning

The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1414499280
• ISBN13: 9781414499284
• Release Date: June 2013
• Publisher: Gale Cengage
• Length: 366 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 7.2" x 9.1"