Gaining Influence in Public Relations: The Role of Resistance in Practice

by Bruce K. Berger and Bryan H. Reber

Book Overview

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors...

• Format: Paperback
• Language: English
• ISBN: 080585293X
• ISBN13: 9780805852936
• Release Date: February 2006
• Publisher: Routledge
• Length: 292 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"