Gabay's Copywriting Compendium (Teach Yourself)

By J. Jonathan Gabay

Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming ? For those who?struggle sometimes to write good, creative copy and?who are familiar with panicking while sitting?in front of?a dictionary, a thesaurus, and a computer screen, this compendium is the answer.?Writers?will find a wealth of help and information, including?spelling and grammar advice;?a rhyming dictionary;?suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and?advice on?how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of?media, and?its easy-to-read layout will assist copywriters in quickly?finding appropriate help.

• Format: Paperback
• Language: English
• ISBN: 1444110926
• ISBN13: 9781444110920
• Release Date: July 2010
• Publisher: Hodder & Stoughton
• Length: 712 Pages
• Weight: 2.60 lbs.
• Dimensions: 9.0" x 1.3" x 6.0"