Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

By: Meier, Andreas

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466600950
• ISBN13: 9781466600959
• Release Date: January 2012
• Publisher: IGI Global Scientific Publishing
• Length: 365 Pages
• Weight: 2.50 lbs.
• Dimensions: 0.9" x 8.6" x 11.0"