
Marketing and Management research is challenging, exciting, engaging and rewarding. The main idea of editing/writing this book is to help students from different fields and is to prepare and motivate them for more research. The purpose of writing this book was to make research...

Marketing and Management research is challenging, exciting, engaging and rewarding. The main idea of editing/writing this book is to help students from different fields and is to prepare and motivate them for more research. The purpose of writing this book was to make research...