Futuretainment: Yesterday the World Changed, Now it's Your Turn

By Mike Walsh

Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an 'insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.

• Format: Hardcover
• Language: English
• ISBN: 0714848751
• ISBN13: 9780714848754
• Release Date: November 2009
• Publisher: Phaidon Press
• Length: 288 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.3" x 7.1" x 9.9"
• Age Range: 12 years and up
• Grade Range: Grade 7 to Postsecondary

Customer Reviews

This is the future of media, and it's coming fast!

If you are in media, advertising or service businesses Futuretainment is absolutely required reading. You better get ready for the ride. If you disagree with Mike's conclusions, you probably should be put out to pasture - this is the future of media, and it's coming fast! Futuretainment maps the impetus behind changing consumer behavior in a rich, enigmatic and engaging way. The format of Mike's book is great, it is a serious book, but you don't feel like it is a chore to read although the content is bold, provocative and inspirational. Well done Mike - great read!

A visually stunning guide recommended for business and arts collections alike

FUTURETAINMENT: YESTERDAY THE WORLD CHANGED NOW IT'S YOUR TURN comes from an experienced media commentator and trend analyst specializing in consumer behavior changes. Its difference is evident right away in its die-cut cover panel designed by Vince Frost which offers 23 insights with original photos, graphs and data visualizations setting this apart form the usual business book. Companies learn how they can use digital innovations to their advantage - and explore the consumer's connections with digital media in a visually stunning guide recommended for business and arts collections alike.

New Media Bible

With the advent of the Internet, all types of media were forever changed in almost every imaginable way, and today we live in that changed world. This is something that Mike Walsh knows, has known, and professes in his travels, lectures, and now in his book //Futuretainment//. Walsh documents and demonstrates the changes that have occurred ever since Netscape came out with the first commercial web-browser in 1994. He outlines, step by step, what happened, how the old guard of media (TV and radio stations, newspapers, magazines, books) was affected, how they reacted, and most importantly, what the consumers of that media did to change the face of news and entertainment forever. //Futuretainment// shows the type of thinking and acting that is necessary in order to succeed as a media outlet, be that of a single blogger, a company, or a corporation, and thrive in this new world of instant access, convenience, and ultimate market variety and competition. With a key concept being that there is still a viable market for media in the digital age, Walsh offers hope and insight to anyone wishing to distribute any type of content for any reason. Reviewed by Jordan Dacayanan