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Funktioniert Green Marketing in Massenmarkten? Betrachtung Ausgewahlter Kampagnen Fur Handys, Autos Und Strom
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Funktioniert Green Marketing in Massenmärkten? ... [German] 3842896697 Book Cover

Funktioniert Green Marketing in Massenmärkten? ... [German]

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Edition Description

Was ist Green Marketing? Welche Unternehmensbereiche betrifft es? Vor dem Hintergrund der 4 P's des Marketing wird Green Marketing an Praxisbeispielen aus den Massenm rkten Unterhaltungselektronik, Automobile und Energiewirtschaft untersucht. Der Begriff "gr n" hat sich in den...

Edition Details
Format:Paperback
Language:German
ISBN:3842896697
Format: Paperback
Condition:
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