Funktioniert Green Marketing in Massenmarkten? Betrachtung Ausgewahlter Kampagnen Fur Handys, Autos Und Strom

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Funktioniert Green Marketing in Massenmärkten? ... [German]

by Roland Derenbach

Edition Description

Was ist Green Marketing? Welche Unternehmensbereiche betrifft es? Vor dem Hintergrund der 4 P's des Marketing wird Green Marketing an Praxisbeispielen aus den Massenm rkten Unterhaltungselektronik, Automobile und Energiewirtschaft untersucht. Der Begriff "gr n" hat sich in den...

Edition Details

Format:Paperback

Language:German

ISBN:3842896697

Format: Paperback

Condition:

49.30

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Funktioniert Green Marketing in Massenmärkten? ... [German]

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