Fundraising: Hands-On Tactics for Nonprofit Groups

By L. Peter Edles

Book Overview

Valuable techniques to maximize your fundraising efforts In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070189285
• ISBN13: 9780070189287
• Release Date: August 1992
• Publisher: McGraw-Hill
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.1" x 0.8" x 7.2"

Customer Reviews

Only book you will ever need,

Impressed is not the word for it. This book covers it all. Helped calm my fears about fundraising. I learned allot and will read it again and again.

A complete fund-raising guide

What is best about the book is that it digs into the multitude of steps necessary to prepare for a successful campaign. When I first read the Table of Contents I was somewhat overwhelmed with the idea that so many things had to take place before actually asking for substantial contributions to our nonprofit. We were used to running a few special events and receiving just as few dollars from them. But using the clearly written text as a guide enabled us to expand our thinking and implement a process that led to significantly increased donations this year. The book was a great investment.

This book presents a fantastic plan for campaigns

I used this book almost exclusively as a reference for a capital campaign at a community college foundation. The fundraising plan outlined in the text is very good, and can be followed almost verbatim. I found that the pointers offered were very applicable to the funding plan, that is, they were specific enough to be meaningful, yet broad enough to be adapted to any fundraising situation. This book is probably most useful for those considering a capital campaign, and an especially good reference for those who are embarking on their very first campaign. The text ranks among one of the most practically applicable I have ever read.

The Bible of Fundraising

I was so tired of trying to wade through dense books on fundraising and marketing. This book lays it out clearly and simply. Fundraising is common sense--so is this book. Should be read by anyone launching an annual and capital campaign.