It's time for the rebels to rise. We must pay attention to what is happening in the nonprofit sector. Fundraising is in trouble. The S.O.S. has been sounding for years, and I think it is time for all of us to admit that the answers we've been given haven't solved the problem. What if, instead of focusing so hard on what we always do, we used all of that time, energy, and resources to make every donor experience an engaging and satisfying connection? I mean all of the experiences. All of the interactions. Every. Single. One. Our events, meetings, and tours. Our appeals, cards, calls, letters, and thank you notes. The t-shirts, tote bags, pens, and all the other swag. Not to mention how and when we ask. What if we refused to produce average, expected, one-size-fits-all experiences and instead focused on bringing incredible joy to our supporters? What if we took them by the hand and helped them to make something wrong in the world right? Your answers to these questions are of critical importance because they have the potential to bring about the sweeping change that is desperately needed in our sector. Donors will stay. Donors will give. Fundraisers will enjoy their jobs again. Organizations will stabilize. Communities will thrive. Friends, meaningful donor experiences are the answer. Fundraising rebels will lead the way.
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