Fundraising Management: Analysis, Planning and Practice

By Adrian Sargeant, Elaine Jay, Sargeant Adrian

Book Overview

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 041545154X
• ISBN13: 9780415451543
• Release Date: January 2010
• Publisher: Routledge
• Length: 440 Pages
• Weight: 1.90 lbs.
• Dimensions: 9.5" x 0.8" x 6.8"