Fundraising Analytics

By Joshua M. Birkholz

Book Overview

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data--with an appropriate focus on donors--into actionable knowledge. The result--A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

• Format: Hardcover
• Language: English
• ISBN: 047016557X
• ISBN13: 9780470165577
• Release Date: April 2008
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.5" x 9.1"