Fundamentals of Sport Marketing

by David K. Stotlar, Marsha Kent Cohen, Brenda G. Pitts

Covers the theories, fundamentals and practical applications of marketing to sport business. This book introduces students to the diversity of sport business. It includes several case studies and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1885693338
• ISBN13: 9781885693334
• Release Date: March 2002
• Publisher: Fitness Information Technology
• Length: 404 Pages