This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Edition Details
Format:Hardcover
Language:English
ISBN:0070610150
ISBN13:9780070610156
Release Date:January 1993
Publisher:McGraw-Hill College
Length:697 Pages
Weight:3.45 lbs.
Dimensions:10.3" x 1.0" x 8.5"
Format: Hardcover
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