Oxford University Press, USA Fundamentals of Marketing.

By Chris Fill, Sara Rosengren, Paul Baines, et al.

Book Overview

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns?... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0198910819
• ISBN13: 9780198910817
• Release Date: October 2025
• Publisher: Oxford University Press
• Length: 352 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.7" x 0.6" x 7.5"