Fundamentals of Business Marketing Research

By Richard E. Plank and David A. Reid

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commenta

• Format: Paperback
• Language: English
• ISBN: 0789023121
• ISBN13: 9780789023124
• Release Date: December 2003
• Publisher: Routledge
• Length: 312 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.0" x 8.3"