Fundamentals of Advertising Research

By Alan D. Fletcher and Thomas A. Bowers

Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 053414778X
• ISBN13: 9780534147785
• Release Date: February 1991
• Publisher: Wadsworth Pub Co
• Length: 364 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.8" x 1.0" x 7.8"