Fundamentals of advertising research (Grid series in advertising and journalism)

By Alan D. Fletcher

Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0882441787
• ISBN13: 9780882441788
• Release Date: January 1979
• Publisher: Grid Pub
• Length: 340 Pages
• Weight: 1.40 lbs.