Fry's Chocolate Dream: The Rise and Fall of a Chocolate Empire

By John Bradley and Mr John Bradley

Fry's Chocolate Dream for the first time tells the amazing story of one of the great British cocoa and chocolate firms, J.S. Fry & Sons of Bristol. We follow Fry's meteoric rise from their 1728 roots through the 19th-century to become the world's largest in their field, driven by their invention of the world's first chocolate bar and their creation of a mass market for cocoa. Facing intense competition, their 1918 merger with their great rivals and one-time customer, Cadbury's, would prove to be a fateful decision. Far from the Birmingham giant cooperating with Fry's, Cadbury's launched an onslaught that decimated Fry's, who were in the midst of accomplishing one of Britain's largest and most complex business relocations. Facing ruin, Fry's would be reinvented after the Second World War by a renegade son of George Cadbury himself, Egbert Cadbury, who led Fry's to being one of the chocolate industry's leaders in the U.K. and overseas, prior to their eventual incorporation into the Cadbury company. Illustrated with over 200 archive images, Fry's Chocolate Dream tells the definitive story of a British icon.

• Format: Paperback
• Language: English
• ISBN: 1492275085
• ISBN13: 9781492275084
• Release Date: September 2013
• Publisher: CreateSpace Independent Publishing Platform
• Length: 190 Pages
• Weight: 1.26 lbs.
• Dimensions: 11.0" x 0.5" x 8.5"