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Frugal Innovation and the New Product Developme...
Edition Description
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities...
Edition Details
Format:Paperback
Language:English
ISBN:036766268X
Format: Paperback
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Frugal Innovation and the New Product Developme...
Edition Description
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the...
Edition Details
Format:Hardcover
Language:English
ISBN:0367029316
Format: Hardcover
Condition:
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190.00
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