Frugal Innovation and the New Product Development Process: Insights from Indonesia

By Cheree Topple, Jerome D Donovan, Stephanie B M Cadeddu, et al.

Book Overview

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

• Format: Hardcover
• Language: English
• ISBN: 0367029316
• ISBN13: 9780367029319
• Release Date: January 2019
• Publisher: Routledge
• Length: 270 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"