From White-Knuckle to Well-Run: A Practical Guide for Small and Medium-Sized Businesses
Most business books are written for big companies with big teams and big budgets.
This one is for you-the owner of a small or medium-sized business who still feels every payroll, every surprise, and every 2 a.m. worry.
Told through the story of Evergreen Millworks, a 40-person custom manufacturing company, From White-Knuckle to Well-Run walks you, step by step, from "I'm just hanging on" to "I know what's going on, and I know what to do next."
Instead of theory and buzzwords, you'll get simple, hard-working tools you can actually use:
A one-page Business Snapshot that shows if you're healthy or just busy
A clear way to see where the money really goes (and why some jobs never pay like they should)
Practical pricing anchors so you can charge what your work is really worth
A capacity grid to stop chronic overtime and "just squeeze it in" chaos
A Work Mix Map and Ideal Customer Snapshot to choose better work and say "no" more confidently
A simple Pipeline Board and 90-day view of incoming work
An Accountability Map so everyone knows who owns what
The Four P's of owner risk (People, Property, Promises, Personal) so one storm doesn't undo years of effort
A redefined owner's job (Direction, Design, Development, Discipline) and a clear way to think about "what happens after me?"
This book is for:
Owners and leaders of SMBs (roughly 10-500 employees)
Trades, manufacturing, professional services, tech, and specialty firms
Anyone who's tired of running a company by gut feel, constant firefighting, and late-night worry
If you've ever thought, "There has to be a better way to run this business," this book gives you a roadmap-and a real company's story-to prove it's possible.