A booklet about the artwork 'Profiling The Profilers' by DISNOVATION.ORG Based on state of the art Big Data analytics techniques, 'Profiling The Profilers' generates a series of detailed digital profiles of Big Tech companies - ie. psychological, cultural and political profiles - similar to the ones constantly generated for each user by these very same companies. In other words, this artwork performs a sousveillance of Big Tech companies using their own tools.
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