From Products to Services

by Laurie Young

Book Overview

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names...

• Format: Hardcover
• Language: English
• ISBN: 0470026685
• ISBN13: 9780470026687
• Release Date: May 2008
• Publisher: John Wiley & Sons
• Length: 368 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.3" x 6.3" x 9.1"