From Mud to Market: Tips and observations on selling Pottery. For those just starting out or those wanting a boost
Turn your pottery passion into sustainable sales without losing yourself in the process
Are you a potter wondering how to sell your work at craft fairs? Struggling with pricing, presentation, or finding the confidence to talk about what you make? You're not alone.
From Mud to Market is the honest, practical guide every potter needs when moving from studio to sales. Whether you're preparing for your first craft fair or looking to revitalise your existing market presence, this book shares real-world strategies that actually work.
Inside You'll Discover:Market Day Mastery: Set up a stall that attracts customers, create displays that sell, and manage your energy throughout the day (yes, snacks matter )
Pricing That Works: Price sustainably without undervaluing your craft. Build a product hierarchy from pocket-money pieces to statement work. Learn what sells and when to adapt.
Professional Presentation: Master signage, packaging, and photography. Discover why tablecloths matter more than you think, and how to use scent to create an inviting atmosphere.
Sales Without Stress: Talk confidently about your work without feeling pushy. Handle tricky customers and slow days with grace. Read the room and adapt to any market.
Growing Your Business: Apply successfully to craft fairs, use social media strategically, balance online and in-person sales, and build real momentum beyond single market days.
The Honest Stuff: Deal with comparison and imposter syndrome. Separate making for joy from making for income. Keep going when things feel stuck. Learn why saying no is sometimes your best business decision.
What Makes This Different:Written by Adam Johnson known as @AdamCeramic, a working potter who learned through trial, error, and countless market days. This isn't untested theory. It's practical wisdom earned the hard way, from pricing mistakes and empty markets to sold-out stalls and unexpected wins.
From Mud to Market covers what no one tells you: handling the loneliness of solo practice, what to do when you can't afford materials, dealing with family who don't get it, and why passionate makers burn out.
You'll learn why hero pieces matter (even if they never sell), what to do when you sell out halfway through, and why making clay at your stall can save a quiet day. This book respects both your creative vision and your need to make a living.
No magic formulas. No overnight success. Just real advice from someone who's stood behind the table in rain, snow, wind, baking heat, and the real heartbreaker: the show that no one came to.
Your pottery matters. This book will help you share it with the world, one market at a time.
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