From Local to Global: The Small Business eCommerce Edge

By Dr. David K. Ewen

This book explores how small businesses can thrive in the fast-changing world of online commerce. It begins by uncovering digital opportunities that most entrepreneurs overlook. Readers learn how to break away from outdated practices that hold them back. The journey continues with practical steps to create a brand identity that truly resonates. The book demystifies technology, showing how to use it without feeling overwhelmed. It reveals ways to build genuine customer relationships that foster loyalty. Readers discover how to use data to make smarter choices and compete with industry giants by staying nimble. The narrative shows how to turn failures into stepping-stones for growth. Ultimately, it inspires small business owners to keep innovating and lead their own revolution in eCommerce. Table of Contents Chapter 1: Discovering the Hidden Digital Frontier Chapter 2: Breaking Free from Old Limitations Chapter 3: Building Your Brand's Unique Voice Chapter 4: Mastering Technology Without Losing Heart Chapter 5: Connecting with Customers Who Care Chapter 6: Leveraging Data for Smart Decisions Chapter 7: Outmaneuvering Giants with Agility Moves Chapter 8: Turning Setbacks into Growth Opportunities Chapter 9: Sustaining Innovation for Lasting Success About the Author Dr. David K. Ewen is a distinguished educator, entrepreneur, and ordained minister whose multifaceted career spans over three decades. Since launching his entrepreneurial journey in 1994, he has earned numerous accolades for his contributions to education, business, and community service. As the Chancellor and President of Enterprise College, an international university specializing in global communication studies, Dr. Ewen has been instrumental in shaping curricula that address the evolving needs of global learners. His leadership emphasizes the importance of cross-cultural communication and digital literacy in today's interconnected world. In addition to his academic endeavors, Dr. Ewen serves as the Chair of SCORE Western Massachusetts, where he leads a team of certified mentors dedicated to supporting small businesses and non-profit organizations. Through workshops and personalized mentoring, he assists entrepreneurs in areas such as planning, marketing, tax compliance, and team building. Dr. Ewen's media presence includes a 20-year tenure as an international talk show host on platforms like Blog Talk Radio and Spotify, where he discussed topics ranging from entrepreneurship to personal development. He is also a prolific author and audiobook producer, with works covering subjects such as education, leadership, spirituality, and global affairs. Beyond his professional achievements, Dr. Ewen is deeply committed to outreach ministry. As an ordained minister, he dedicates his time to supporting the homeless and incarcerated, providing spiritual guidance and advocating for their well-being. His compassionate approach underscores his belief in the transformative power of faith and community support.

• Format: Paperback
• Language: English
• ISBN: B0F677KZDG
• ISBN13: 9798281192613
• Release Date: April 2025
• Publisher: Independently published
• Length: 167 Pages
• Dimensions: 9.0" x 0.4" x 6.0"