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From Local Identity to Strategic Positioning
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From Local Identity to Strategic Positioning 6209818501 Book Cover

From Local Identity to Strategic Positioning

Edition Description

In an increasingly competitive business environment, communication and corporate image have become strategic factors for the positioning and sustainability of organizations. However, when these elements are not properly managed, they can generate negative perceptions that affect...

Edition Details
Format:Paperback
Language:English
ISBN:6209818501
Format: Paperback
Condition:
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56.36
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List Price: $58.00
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