I recently used this book as the text for a class on "Media, Communications and Society." Both the class and I found Dan Lacy's book to be a model of clarity. The book kept us fascinated as it traced the development of media from the beginnings of human communication (language, art, etc.), to the present. But the real power of the text was the author's clear expression of media's impact on the development of human culture and society. The depth of Lacy's understanding of human development is belied by his simplicity of expression. After tracing a grand path through the development of writing and printing, the book focuses on the development of the mass media (newspapers, TV, and the information revolution). The effects of these media are especially noted in their effects on US culture. The dangers of the consolidation of our media capabilities in fewer and fewer hands is illustrated and made personally meaningful. For a clear, enjoyable read, I cannot recommend this book too highly.
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