From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads

By Rodolphe Durrand

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

• Format: Hardcover
• Language: English
• ISBN: 1787142396
• ISBN13: 9781787142398
• Release Date: March 2017
• Publisher: Emerald Publishing Limited
• Length: 416 Pages
• Weight: 1.63 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"