From CATCHY to clever: A blueprint for commercial writing and transcreation

By Rens Kooi

From CATCHY to c lever A b lueprint for commercial writing and transcreation How do three simple words sell billions of shoes? Why does one slogan go viral while another disappears without a trace? And how can you - writer, transcreator, or translator - turn foggy briefings into sharp, culture-smart stories that move people? From CATCHY to c lever is your hands-on guide to writing that works. Blending psychological insight, linguistic precision, and real-world marketing know-how, this book shows you how to craft copy that persuades, adapts, and resonates across audiences, platforms, and international borders. Whether you're drafting your first post, adapting a global campaign, or training tomorrow's creatives, you'll find here the frameworks, techniques, and tools to write with clarity, confidence, and strategic bite. No fluff. No filler. Just the real mechanics of messaging, rooted in story, shaped by strategy, and built for impact.

• Format: Paperback
• Language: English
• ISBN: B0F63YJWBT
• ISBN13: 9798280957145
• Release Date: April 2025
• Publisher: Independently published
• Length: 186 Pages
• Dimensions: 9.0" x 0.4" x 6.0"