From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands

By Leslie de Chernatony

Book Overview

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750646144
• ISBN13: 9780750646147
• Release Date: April 2001
• Publisher: Butterworth-Heinemann
• Length: 376 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.2" x 1.0" x 6.1"