From Awareness to Commitment in Public Health Campaigns: The Awareness Myth

By Marceline Thompson-Hayes and Myleea D. Hill

Book Overview

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

• Format: Paperback
• Language: English
• ISBN: 1498533310
• ISBN13: 9781498533317
• Release Date: February 2020
• Publisher: Lexington Books
• Length: 152 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"