Fresh-cut Vegetables at Supermarkets in Bangladesh

by MD Moniruzzaman, Samia Afrin, Shakila Salam

The concept of fresh-cut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase fresh-cut vegetables. Data obtained from a total of 103 vegetable customers, 10 supermarket outlet managers and 35 marketing intermediaries by using purposive sampling technique. For measuring perception of the respondents and identifying factors...

• Format: Paperback
• Language: English
• ISBN: 6138948335
• ISBN13: 9786138948339
• Release Date: March 2021
• Publisher: Scholars' Press
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"