Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

By Ken Auletta

Book Overview

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0008296987
• ISBN13: 9780008296988
• Release Date: January 2018
• Publisher: HarperCollins
• Length: 368 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.4" x 1.3" x 6.3"