French for Marketing: Using French in Media and Communications [French]

by R.E. Batchelor, Malliga Chebli-Saadi, Ronald E. Batchelor

Book Overview

This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises...

• Format: Paperback
• Language: French
• ISBN: 052158535X
• ISBN13: 9780521585354
• Release Date: January 1998
• Publisher: Cambridge University Press
• Length: 372 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 7.5" x 9.5"