Franchising

By Richard J. Judd and Robert T. Justis

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

• Format: Paperback
• Language: English
• ISBN: 0759367051
• ISBN13: 9780759367050
• Release Date: December 2007
• Publisher: Custom Publishing
• Length: 621 Pages
• Weight: 3.40 lbs.
• Dimensions: 10.8" x 1.5" x 8.5"