Franchising: The Business Strategy That Changed the World

By Robert L. Shook and Carrie Shook

In this fascinating and thoroughly researched book, Robert and Carrie Shook--two experienced business writers--take you inside the franchising industry to show you how ten of the best-managed... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130656089
• ISBN13: 9780130656087
• Release Date: March 1993
• Publisher: Prentice Hall Direct
• Length: 258 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"

Customer Reviews

This is a good start

This is a very interesting book that should actually be revised as the edition I have is from 1993. Still, this is a very interesting work for anyone who wants to invest in franchising. It brings 10 in depth profiles, including Pizza Hut, McDonalds, Midas, 7 Eleven, and interviews with the founders of this quite known trademarks. They analyse the profile of possible investors, and investors should do the same about this business model and trademarks profile. This is a good start.