Franchise Bible: How to Buy a Franchise or Franchise Your Own Business

By Erwin J. Keup

Book Overview

Are you thinking of buying a franchise or franchising your own business? This indispensable guide tells you how to do it--and save time and money in the process. Franchise expert Erwin J. Keup shares his nearly 40 years of franchise experience and reveals what to expect and how to avoid costly mistakes. You'll learn to: - Determine if running a franchise is right for you - Evaluate the advantages and disadvantages of franchising - Understand the legal terms and documents associated with franchising - Navigate the offering circular and identify what items it should contain - Decide whether you should buy a franchise or start a business from scratch - Select the best method for expanding your existing business - Determine the optimum time to franchise your business This book includes actual franchise documents: - Two sample Uniform Franchise Offering Circulars - Two sample franchise agreements - Franchise application form - Site evaluation form - Operational manual outline Plus, this guide is packed with checklists to help you: - Investigate franchisors - Interview existing franchisees - Assess your suitability for running a franchise - Prepare the required information before purchasing a franchise

• Format: Paperback
• Language: English
• ISBN: 1599180987
• ISBN13: 9781599180984
• Release Date: June 2007
• Publisher: Entrepreneur Press
• Length: 334 Pages
• Weight: 1.54 lbs.
• Dimensions: 0.7" x 7.5" x 9.0"

Customer Reviews

Graduate School Professor

This is an excelent book, I had used it from many years ago (more than 10 years)as a manual to know the formats of many reports used to organize and take the necessary steps to prepare and trade a new franchise. The book has information to buy and to generate manuals for a new franchise system. I had used the book for academic purposes and for consulting srvices and many firms had bought the book to get information about how to franchise their business.

Good overview for both sides of the franchise equation

This is a good book if you want to learn more about franchising in general. It has a lot of great information in it. It is a little bit of a "dry read" compared to other books on the topic I have read.It's strength and weakness is in that it provides highlights for both franchisee or franchisor but does not go into great detail for either. If anything it has a slant towards those wishing to franchise and existing business. If you are looking for a book that is in depth from either perspective I would not start with this one.

SUPERB

This is the publication you should read if you are interested either working for another business, starting your own or starting a franchise. Either way, you should learn how the franchising concept works. As a researcher of McDonalds, I totally believe this is the idea whose time has come. Franchising will definitely be the wave of the future from time to come. Read this book as a student of mind control and recovery - you will not be sorry.

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