Franchise Bible: How to Buy a Franchise or Franchise Your Own Business

by Erwin J. Keup

Book Overview

The author, a franchise attorney, developed this up-to-date guide for prospective franchises, or for those who want to franchise their own business. Details what the franchise system entails and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1599184486
• ISBN13: 9781599184487
• Release Date: September 2012
• Publisher: Entrepreneur Press
• Length: 280 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.9" x 8.0" x 10.0"

Customer Reviews

Graduate School Professor

This is an excelent book, I had used it from many years ago (more than 10 years)as a manual to know the formats of many reports used to organize and take the necessary steps to prepare and trade a new franchise. The book has information to buy and to generate manuals for a new franchise system. I had used the book for academic purposes and for consulting srvices and many firms had bought the book to get information about how to franchise their business.

Good overview for both sides of the franchise equation

This is a good book if you want to learn more about franchising in general. It has a lot of great information in it. It is a little bit of a "dry read" compared to other books on the topic I have read.It's strength and weakness is in that it provides highlights for both franchisee or franchisor but does not go into great detail for either. If anything it has a slant towards those wishing to franchise and existing business. If you are looking for a book that is in depth from either perspective I would not start with this one.

SUPERB

This is the publication you should read if you are interested either working for another business, starting your own or starting a franchise. Either way, you should learn how the franchising concept works. As a researcher of McDonalds, I totally believe this is the idea whose time has come. Franchising will definitely be the wave of the future from time to come. Read this book as a student of mind control and recovery - you will not be sorry.

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